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Saturday, October 29, 2011

Frostie Freeze Meets La Salsa

Here's a couple of quick "then & now" photos from Los Angeles:

Middle America "Frostie Freeze" tranformed into a Latin America "La Salsa".

Burgers tranformed to Tacos.

Joe transformed to José.

Loss An-je-les tranformed to Loce Ahng-hail-ais

Located at 22800 Pacific Coast Highway in Malibu, this stand was originally a Frostie Freeze. Built in 1949, it had a larger than life "road side attraction" Burger guy on the roof. This photo was taken by yours truly back in 1984.

In 1987 the restaurant was sold to the La Salsa chain, and the Burger guy was tranformed into the Taco guy. Here's a link to the changes that were made.

While these road side attraction figures are not unique to Los Angeles, this is the only one I'm aware of that's received this kind of extreme make-over. Certainly symbolic in many ways of Los Angeles. That would be the real Los Angeles (not the L.A. everyone sees in the movies).

View La Salsa, Malibu in a larger map

.© 2011

1 comment:

Joel said...

Wondering if I could get your permission to use your picture of Mr Frostie Freeze on my blog
you can e-mail me at